The Ascend AI SDR Engine automates the entire outbound sales pipeline — sourcing prospects, scoring them with AI, reaching out across LinkedIn and email, handling responses, and booking meetings. Here's exactly how every piece connects.
Each stage runs autonomously on a schedule. Click any card to see exactly what happens, what tools are used, and ask AI to explain it.
Finds contacts matching the Ideal Customer Profile from Apollo's database of 270M+ contacts. Deduplicates against existing prospects.
Rule-based scoring (0-45 pts) on title seniority, company size, industry, geography, and data completeness. No AI — pure deterministic logic.
AI-powered evaluation using GPT-5.4. Generates embeddings, searches the RAG knowledge base, and scores prospects 0-100 with a written rationale.
Top prospects go to LinkedIn via Dripify (connection requests + drip sequences). Email-tier prospects go to Instantly for cold email campaigns.
Webhooks receive events from Dripify and Instantly. AI classifies every reply (positive, objection, negative, question). Positive replies trigger instant Slack alerts.
Calendly detects meeting bookings and marks prospects as Sales Qualified Leads. Weekly digest reports pipeline metrics. Threshold alerts on hot prospects.
Every prospect moves through a 17-status state machine. Here's the happy path from first discovery to booked meeting.
The engine runs as five independent Cloudflare Workers, each with a single responsibility.
Runs sourcing, quick filter, and deep qualification on cron schedules. The top of the funnel.
Exports qualified prospects to Dripify (LinkedIn) and Instantly (email) on a daily schedule.
Receives webhooks from Dripify, Instantly, and Calendly. Classifies replies with AI. Routes events to scoring.
Calculates engagement scores from events, tiers prospects (hot/warm/cold), and fires threshold alerts to Slack.
Watches Google Drive for new sales materials and ingests them into the RAG knowledge base. Monthly industry research updates.
Stores all prospects, scoring events, outreach logs, prompt templates, and RAG documents. The single source of truth.